Wednesday, February 5, 2014


Starbuck’s coffee tumblers is a great solution to reduce the waste of paper coffee cups. However, customers tend to forget to bring their tumbler with them or find is as an inconvenience. There needs to be something added to the tumblers that overcomes the inconvenience factor. To solve this problem, we thought of the idea
of pulling the Starbucks Rewards application off the smart phones and transform to a sticker that should be placed on the customer’s coffee tumbler. In order for a customer to receive awards when purchasing their coffee, they would have to bring their reusable coffee cup to scan. This will encourage people to always bring their coffee tumblers with them instead of using the wasteful paper cups. A customer would not be able to use their rewards program without bringing their coffee cup. Also, one does not need phone service to use the rewards card on the coffee cup- which is needed when you want to use you Starbucks card on your smartphone. For the customers who have an existing rewards card, a rewards sticker for the cup will be sent to them in the mail. It is a simple idea that is easy for customers to catch on too. The tumbler will have more value now. One will not want to forget or misplace their tumbler with their coffee money on it. Simply bring your own coffee tumbler with Starbucks sticker attached to get a cup of coffee and a reward. This solution allows every individual in the transaction to gain something. Starbucks will produce less paper cups which reduces waster and production cost, customers receive awards, and also the rewards program builds a stronger relationship between Starbucks and their customer.

Tuesday, February 4, 2014

Grand Central Scavenger Hunt

Giant compass rose

Time
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Time

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Original design to building

Orignal design to building

Carving of dragon

Mural with bi-plane

October Sky (sign not present)

Selfie

Best dressed passerby

wear and tear

Something I could change: not to have an Apple. I don't like the modern high tech design with the old architecture that conveys history and lost art.

Richard Lippold Sculpture

Transit Museum

Looking down tracks

Zebra peaking out

This bear was $3500

Love the brick walkway

Beautiful design

cupcakes

Magnolia Bakery

Water Fountain

Everyone in Transit
Guastavino designed vaulted ceilings
Grand Central is a hectic place filled with tourists and people rushing to make their trains. While taking in my surroundings and appreciating the design of the building, people tended to bump into me as they rushed to their trains. One man ran right by me and up the stairs screaming "FUCKING FUCK!" He must have been late for a train. It reminded of the past weekend and how I woke up at 1230pm and had to make a 2pm flight back to Boston. Like the rushing man, I running around in distress and swearing like there was no tomorrow. Luckily for me, I somehow made my flight. 
Many of the people at Grand Central walk in, glance up at the schedule, and walk towards their specified track number. However, the tourists stick out as they stop in the middle of their path and snap a picture. 
The funniest part of my excursion was when I found the whisper chamber. I simply said 'Hello!" and the response I received was from a man claiming- "Satan loves you!"